Background and Brief

Button Heaven are a small craft business based in Skinningrove in the North East of England, who create bespoke gifts (by hand) with buttons and textiles. They required a logo and full brand identity which encapsulated their fun and unique products and service.

The Project

The solution is a playful logomark, combining a button and an angel's halo to represent both parts of Button Heaven's name. The logomark also substitutes the letter 'O' in button (in the full logo lock-up) to solidify the brand.

In application, the identity is clear and defined using a strong colour palette and has the ability to be simplified which allows for a broader range of uses across different media.