Background and Brief

Perfect Burchmore is an equestrian team based in Headcorn, Kent. Founded by Ted Perfect and Jack Burchmore, the team specialises in showjumping, schooling, breaking, coaching and sales.

Perfect Burchmore wanted a logo and identity which represented both their equestrian ‘world’ and founder’s partnership.

The Project

The solution is a stylish, crest-like logomark which combines a horse and an ampersand - to reflect both their services and their partnership.

In application, the identity is clear and defined using a strong colour palette and has the ability to be simplified which allows for a broader range of uses across different media

Imagery from https://www.facebook.com/perfectburchmoreeq/